From St Helena
Vince Thompson, Director of the National Trust of St Helena, has got very strong views on tourism. Whilst not wishing to get involved in the politics of the island, I thought it would be a good idea (with his permission of course) to publish an email which he sent me over the weekend. Personally I've always been ad advocate of the "quality not quantity" argument and I therefore agree with what follows.
Today [28th March] two related things started to happen. First, the Island’s Director of Tourism relayed to members of the St Helena’s Tourism Advisory Committee some information from the Dept. for International Development. Put briefly, the ‘Destination Development and Marketing Plan for St Helena’ is required now by UK ministers – before the newly appointed and ‘high-powered’ Tourism Commissioner even sets foot on the St Helena. This situation has all the familiar ingredients of rush, panic and a botched job – a recipe for a waste of time and a waste of money. Building St Helena’s new airport in relatively easy, in comparison to selling the Island to the ‘right kind of tourist’ and getting St Helena’s fledgling tourism economy off the ground.
A couple of weeks ago, a ‘normal’ cruise liner called at St Helena for a day and about 400 passengers landed at the wharf for a one day visit. Unfortunately, most passengers on that day did not appear to know where they were in the world. If the Island had not been on the cruise itinerary, many of its passengers would have very happily have remained blissfully ignorant.
The crux of a ‘Destination Development and Marketing Plan for St Helena’ is effective communication with the specialist tour operators and a particular and special kind of ‘tourist’ – I prefer to use the word ‘visitor’. St Helena wants to conserve its individuality and way of life. This is accepted by the UK San Francisco Bay Sandy Bay
In a phrase, St Helena needs as many visitors from tour operators like Island Holidays Plus as the Island receives from the ‘floating holiday camps’.
By the way, the chap who did so much research on the critically endangered Wirebird and who wrote the guide to The Birds of Ascension and St Helena, Dr Neil McCulloch, is leading our next visit to the island in October and we still have space available. I decided to use a picture of the Wirebird in this blog rather than of Neil - hope he agrees!

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